科目ナンバー

GM-OM4-SA05

履修条件・関連科目等

You have already enrolled in and successfully completed Seminars 1, 2, and 3 (i.e., received credit for Seminars 1, 2, and 3), and the grade for Seminar 3 should be B or higher.

授業で使用する言語

英語

授業で使用する言語（その他の言語）

授業の概要

【Student’ Goal of the Series of Seminars】:
The ultimate goal for students is to write a graduation thesis (or graduation project). For this aim, they are expected to explore research topics in the area of consumer behaviour. They should formulate their own research question, review relevant literature by developing a reading list, select an appropriate research method, perform data collection and analysis, and summarise their findings in the thesis.

【Schedule of the Series of Seminars】:
Students who register for this seminar are required to enroll in Seminars II, III, IV, and V and submit a graduate thesis (or graduation project). The prospective outline for the upcoming seminar courses is as follows:

Seminar I: Learn the fundamentals of research methods (what is qualitative and quantitative research?) through lectures and group work.
Seminar II: Explore research topics within consumer behaviours, find research topics of interest (roughly, first draft), decide on the research approach, and develop a list of articles relevant to their topic. It consists of lectures, presentations, and discussions.
Seminar III: Based on Seminars I and II, write a research proposal with a schedule, and fix the research activities for the upcoming year. Advanced students may engage in preparation for data collection (e.g., develop a survey or interview protocol). This seminar can involve a combination of lectures and group work.
Seminar IV: Conduct data collection preparation (continued from Seminar III), run data collection, and perform data analysis. Students can also report on their research progress. The seminar would be a combination of lectures and individual consultations.
Seminar V: Complete data analysis, write up graduation thesis (or graduation project), and deliver the final presentation. This seminar encompasses research progress presentations and individual consultations.

【Important Note】:
・This series of seminar courses above is designed to develop students' teamwork and collaborative skills through a variety of group-based activities. "Developing collaboration skills" is a primary and essential goal of the seminar series. All students enrolled are expected to "actively participate in and contribute to the weekly assigned group work".

【What You Would Gain from the Seminars】:
・Foundation for success in international corporates.
・A basis if you are considering pursuing a master's degree overseas (especially "research degree" such as "Master of Philosophy") .

【Other Key Features】:
・Respecting each other equally is important. (If you respect me just like you respect your friend, feel free to call me “Toyo” casually)
・Value students’ positivity. For example, to other student’s presentations, try to turn any challenges or problems into constructive positive feedback.
・If you wish to proceed with your research faster, go ahead! (especially after Seminar II). I understand students are busy with job hunting or club activities etc, which are also important aspects of university life.
・Guest speakers from both academic and practical fields could be invited. They would provide academic knowledge (e.g., how to conduct research and write a paper) but also offer advice on job hunting, studying abroad, and working overseas. Such insights will be valuable even after entering the professional world.

科目目的

The ultimate goal of this seminar series (Seminars I–V) for students is to conduct their own research and write their graduation theses (or graduation project).
Specifically, the goal of Seminar 5 is to successfully submit a graduation thesis (or graduation project) in English. For this aim, students are expected to complete the data analysis, write their thesis, and submit the completed thesis by the given deadline. This seminar encompasses research progress presentations and individual consultations.

到達目標

Upon successful completion of this course, students will be able to:
1. Apply a proper data analysis method to the collected data and report the findings to a supervisor and peers
2. Write (complete) a graduation thesis (or graduation project) following proper academic manners and structure.
3. (if needed) Deliver their final presentation about their research in English
4. Take responsibility for their assigned tasks and collaborate effectively with group members to achieve the group’s goals for the given problem.

[Important Note]: As mentioned in 5, "developing communication & collaboration skills in English" is a major goal of this seminar. All students enrolled in this course are expected to actively participate in and contribute to the weekly assigned group work.

授業計画と内容

Week 1 Guidance of Seminar 5 & Student Consultation
Week 2 Research Progress Review ①
Week 3 Research Progress Review ②
Week 4 Research Progress Review ③
Week 5 Research Progress Review ④
Week 6 Research Progress Review ⑤
Week 7 Research Progress Review ⑥
Week 8 Research Progress Review ⑦
Week 9 Research Progress Review ⑧
Week 10 Pre-submission Thesis Guidance & Final Check
Week 11 Preparation for Thesis Presentation
Week 12 Thesis Presentations 1
Week 13 Thesis Presentations 2
Week 14 Thesis Presentations 3
* The course contents are subject to change.

授業時間外の学修の内容

指定したテキストやレジュメを事前に読み込むこと

授業時間外の学修の内容（その他の内容等）

授業時間外の学修に必要な時間数／週

成績評価の方法・基準

成績評価の方法・基準（備考）

・The assignment items above could be changed depending on the class size or other reasons. In such instances, additional details will be announced by the instructor.
・Attendance will be taken in each class. Course credit will not be offered to those students with over five absences from this course.

課題や試験のフィードバック方法

授業時間内で講評・解説の時間を設ける

課題や試験のフィードバック方法（その他の内容等）

アクティブ・ラーニングの実施内容

ディスカッション、ディベート／グループワーク／プレゼンテーション

アクティブ・ラーニングの実施内容（その他の内容等）

Students will have an opportunity to have individual/group activities relevant to the class content, which help students facilitate their communication and collaboration skills.

[Important Note]: As mentioned above, "developing communication & collaboration skills in English" is a major goal of this seminar. All students enrolled in this course are expected to actively participate in and contribute to the weekly assigned group work.

授業におけるICTの活用方法

その他

授業におけるICTの活用方法（その他の内容等）

・Students are required to bring their own device (e.g., laptop PC) that meets the minimum specifications recommended by the Faculty (e.g., display screen size, processor).
・Please note that the University strictly prohibits the use of Social Networking Services (SNS) during lectures. Additionally, distribution of course material outside the class is prohibited due to copyright protection, license agreement terms and conditions, and other restrictions.

実務経験のある教員による授業

はい

【実務経験有の場合】実務経験の内容

The lecturer possesses five years of real-world business experience as a system consultant/engineer at a large Japanese conglomerate. He has expertise consulting diverse system users across various business departments to understand their underlying needs, engaged in multiple system-introducing projects, collaborating with programmers, and holds experience delivering presentations to the business audience, including manager levels.

【実務経験有の場合】実務経験に関連する授業内容

With this business background and experience, the lecturer instructs students on issues of marketing research with real-world examples but also helps students develop essential business skills (e.g., teamwork or presentation skills) through group activities.

テキスト・参考文献等

【Recommended text books (参考書) (i.e., not mandatory to purchase them)】

1. Babin, B. J., d’Alessandro, S., Winzar, H., Lowe, B., & Zikmund, W. G. (2020). Marketing Research (5th ed.). Cengage Learning.
ISBN 10: 0170438961
ISBN 13: 9780170438964
https://au.cengage.com/c/marketing-research-5e-d-alessandro-winzar-lowe-babin-zikmund/9780170438964/

2. Hair, J. F., Ortinau, D. J., & Harrison, D. E. (2023). Essentials of marketing research (6th ed.). McGraw-Hill.
ISBN 10: 01266261508
ISBN 13: 9781266261503
https://www.mheducation.com.sg/essentials-of-marketing-research-ise-9781266261503-asia-group

The textbooks above are "recommended textbooks (参考書)" (i.e., not mandatory to purchase them). These textbooks can be helpful for students to clarify any uncertainties about research methods or to look up the meanings of keywords they come across during lectures but are unsure about. These would also be useful for students who aspire to become international marketing researchers or pursue an academic path (e.g., obtaining a Master’s or PhD degree). So, basically, you can use them to look up or reference specific terms or definitions, much like a dictionary.

Textbook 1 is a bit comprehensive. Good book, but it covers the relevant marketing research concepts comprehensively but also includes practical insights, such as how marketing research is conducted in real-world settings, particularly in the Australian context.
Textbook 2 is more compact and handy for students, focusing only on the essential aspects of marketing research. It is also a globally recognized book and might be especially helpful for beginners.

※ Recommended textbooks for data analysis (quantitative research):
1. Pallant, J. (2020). SPSS survival manual: A step by step guide to data analysis using IBM SPSS (7th ed.). Routledge.
ISBN 10: 0335249493
ISBN 13: 978-0335249497
https://www.taylorfrancis.com/books/mono/10.4324/9781003117452/spss-survival-manual-julie-pallant

2. Bannett, K. (2020). SPSS Statistics: A Practical Guide (5th ed.). Cengage.
ISBN 10: 0170460169
ISBN 13: 978-0170460163
https://www.amazon.com/SPSS-Statistics-A-Practical-Guide/dp/0170460169

3. Field, A. (2024). Discovering statistics using IBM SPSS statistics (6th ed.). Sage Publications.
ISBN 10: 1529630002
ISBN 13: 978-1529630008
https://uk.sagepub.com/en-gb/eur/discovering-statistics-using-ibm-spss-statistics/book285130

4. Hayes, A. F. (2017). Introduction to mediation, moderation, and conditional process analysis: A regression-based approach (3rd ed.). Guilford Publications.
ISBN 10: 1462549039
ISBN 13: 978-1462549030
https://www.guilford.com/books/Introduction-to-Mediation-Moderation-and-Conditional-Process-Analysis/Andrew-Hayes/9781462549030

Textbooks 1 & 2 are sort of “How to book”. If you are unsure how to use SPSS at all, you may pick Textbook 2. This book describes how to use SPSS with visual screenshots of SPSS. And, if you are unsure about the basics of statical analysis largely, I may recommend reading Textbook 1. This book is also quite famous for beginner researchers. Textbook 3 is for those who want to learn statistical analysis a bit more carefully and seriously. This is a bit of a huge book; however, there are lots of useful & practical insights into it. Textbook 3 is sort of “bible” for researchers who conduct quantitative research (especially, causal research). Textbook 4 is challenging & is for those who want to conduct “mediation” & “moderation” analyses for your research. This book describes how to conduct “mediation” and “moderation” analyses practically using add-on software of SPSS, PROCESS. This book has been cited over 90,000 times! If you want to proceed to a master’s or PhD. You might pick this book.

その他特記事項

・In emergent circumstances (e.g., an epidemic of an infectious disease), the assignment items could be changed. In such a case, the details will be provided to students soon after.

参考URL

Assignments (including graduation thesis or graduation project) in this seminar series adhere to the American Psychological Association (APA) writing style and format for academic documents.

The following websites can be useful:

https://apastyle.apa.org/

https://www.easybib.com/guides/citation-guides/apa-format/apa-citation/