科目ナンバー

GM-OM3-CE30

履修条件・関連科目等

授業で使用する言語

英語

授業で使用する言語（その他の言語）

授業の概要

What kind of managerial thinking goes into developing new products and services? How is this thinking affected by supply chains, development teams, and customers that span international boundaries? This upper-level undergraduate class will explore these questions by drawing from a wide range of academic papers and book chapters on New Product Development (NPD). Many of the readings are classic works that have stood the test of time, and a primary focus of the class will be examining approaches to NPD that have been pioneered by Japanese companies.

科目目的

NPD is highly strategic and has been called the engine that drives company growth. This class will explain how managers are able to keep this engine in good working shape. It requires cross-functional cooperation and an ability to manage across corporate and international boundaries. If a company can succeed in NPD, its future will be bright and its stakeholders will reap benefits. Too many NPD failures will doom a company. This class aims to give students insights into the core principles that support successful NPD in an international company.

到達目標

After taking this class students will be able to frame the fundamental issues that affect NPD success and describe the inherent managerial challenges contained within a firm’s NPD processes.

授業計画と内容

--The Fundamentals of NPD--
1. Introduction to the class: Why New Product Development (NPD) matters
2. Product Integrity – Clark & Fujimoto (1990)
3. Product Architecture – Ulrich (1995)
4. "Clockspeed" – Fine (1996) and Mudambi et al. (2018)
5. Value Creation and Value Capture – Nobeoka (2010)
6. Agile NPD – Cooper & Sommer (2016)

7. Mid-term exam

--NPD Boundaries--
8. Not-Invented-Here – Katz & Allen (1982)
9. Fuzzy front-end of NPD – Sakellariou et al. (2017)
10. Networking among designers – Eckert et al. (2022)

--New thinking in NPD
11. Frugal Products – Janda et al. (2019)
12. Circular Product Designs – Aguiar et al. (2021)

13. Wrap-up

[Final Report due at the end of 2024 (December 31)]
14. Final report feedback (to whole class & individually; by Zoom)

授業時間外の学修の内容

指定したテキストやレジュメを事前に読み込むこと／その他

授業時間外の学修の内容（その他の内容等）

All students are expected to have read the assigned text (for a minimum of one hour) prior to coming to class and be ready to discuss the text's content during class. To facilitate this class discussion, at the beginning of class, some students will come forward to the front of the classroom to propose discussion questions about the assigned text.

Each week, making connections with the content of prior class readings will be an important focus of class discussion. So, students need to review on a regular basis the content of the course from the first class until the last class.

授業時間外の学修に必要な時間数／週

・毎週１回の授業が半期（前期または後期）または通年で完結するもの。１週間あたり４時間の学修を基本とします。
・毎週２回の授業が半期（前期または後期）で完結するもの。１週間あたり８時間の学修を基本とします。

成績評価の方法・基準

成績評価の方法・基準（備考）

課題や試験のフィードバック方法

授業時間内で講評・解説の時間を設ける

課題や試験のフィードバック方法（その他の内容等）

アクティブ・ラーニングの実施内容

PBL（課題解決型学習）／ディスカッション、ディベート／グループワーク

アクティブ・ラーニングの実施内容（その他の内容等）

This course will feature classes each week that contain lectures, student-initiated discussions, and (most weeks) group work performed during class.

STUDENT-INITIATED DISCUSSION
At the start of each week's class, some students will come forward to the front of the classroom. These students will each explain (a) what they found most interesting about the reading and (b) one question they have about the reading. We spend time at the beginning of class discussing these questions raised by students.
Each student will need to come to the front of the classroom at the beginning of class AT LEAST THREE TIMES during the semester. Half of the in-class performance evaluation will be based on this "coming forward" component of the course. So, it is important for students to prepare well for doing this. We will decide at the end of each class which students will come forward to present in the following class.

REPORT (project-based learning)
The project-based learning component of the course is contained in the report submitted by the end of 2024 (December 31). In this report, each student will analyze and compare two real-world products or services. The goal of the analysis is to use the content you learned in this course to imagine based on two actual products or services what kind of product development process resulted in these two products, their similarities and differences. It is fine to use any available information about the actual development process that was used, but it is not necessary to do so.

授業におけるICTの活用方法

実施しない

授業におけるICTの活用方法（その他の内容等）

実務経験のある教員による授業

いいえ

【実務経験有の場合】実務経験の内容

【実務経験有の場合】実務経験に関連する授業内容

テキスト・参考文献等

To be distributed in class as PDFs

その他特記事項

This class requires a solid understanding of the basics of management. In order to enroll in this course, those students from faculties other than GLOMAC or Commerce need to have previously taken classes in management and receive permission from this course's instructor. Such students should (1) send an email to the instructor (dheller@tamacc.chuo-u.ac.jp) describing why s/he wants to take this course, and (2) present themselves to the instructor after the first class.

参考URL